華爾街的賺錢經 第80期:電子商務教父 杰夫·貝佐斯(6)

Bezos believed in the benefits of communication with customers and listened to and used their ideas for expansion. via the Web site Amazon customers were encouraged to recommend their favorite books and products through reviews, and many compiled lists of their favorite items.

貝佐斯相信與客戶良好溝通、昕取并采用他們的意見有利于公司的發(fā)展。通過網站，亞馬遜鼓勵顧客反饋使用心得，以此推薦他們最喜愛的書籍和產品，許多顧客列出了自己最喜歡的商品的清單。

In 2000 Bezos and his company were put to the ultimate test. At a time when many dot-com companies were going out of business, Amazon's stock price fell from $106 in December 1999 to $41.50 in September 2000. To deal with this crisis, Bezos was forced to layoff 1, 300 employees in February 2001. He also cut back on products, eliminating those that had yet to prove profitable for the company. Through the efforts of Bezos and his team Amazon turned a profit in the last quarter of 2001. Amazon not only survived the crisis of 2000 but flourished.

2000年，貝佐斯和他的公司面臨著終極考驗。那個時候，眾多網絡公司破產，亞馬遜的股票價格從1999年12月的106美元跌至2000年9月的41. 50美元。為了應對危機，貝佐斯被迫于2001~2月裁員 1300人。他還削減產品線，只保留了那些能使公司獲利的商品。通過貝佐斯和他的團隊的努力，亞馬遜在2001年最后一個季度扭虧為盈。經歷了2000年的危機，亞馬遜公司不僅沒有倒閉，而且生意更加興隆。

Ultimately, Bezos, 44, wants to create something that transcends his own company. He points to Sony Corp, whose co-founder, a kio Morita, aimed to make Japan known for quality. For his part, Bezos wants to set new standards for providing a great customer experience. If he can pull that off he will deserve an enduring place in the history books.

現(xiàn)年44歲的杰夫·貝佐斯想要超越自己的公司，創(chuàng)造另一個奇跡。他向索尼公司看齊，索尼創(chuàng)建者之一川端章森田希望使日本成為高質量的象征。而貝佐斯希望為顧客完美購物的體驗設立新標準。如果他能成功，杰夫·貝佐斯會在史書中留下濃墨重彩的一筆。

注釋：

1. expansion n. 膨脹;闡述;擴張物

例句：We only know it exists because of its effect on the expansion of the Universe. 我們只能根據(jù)它對宇宙膨脹所起的作用來認識到它的存在。

2. recommend vt. 推薦，介紹;勸告;使受歡迎;托付

例句：I have not any power in the firm except to recommend. 我在公司里除了有建議之權外，什么實權也沒有。

3. compile vt. 編譯;編制;編輯;[圖情] 匯編

例句：If your system does not have this, you'll have to compile it into your kernel. 如果您的系統(tǒng)不是這樣的，那么您就必須將它編譯到您的內核中。

4. transcend vt. 勝過，超越

例句：What brings us together is that we have common interests which transcend those differences. 把我們聚集在一起的是超越這些差異的共同利益。