【BEC寫作】商務(wù)信函的常見行文邏輯

商務(wù)信函共通的特征是什么?

和任何一篇普通文章一樣：開頭、中間和結(jié)尾。但是由于撰寫的目的不同，每個部分的內(nèi)容也會因此發(fā)生改變。

下面7種類型來自《Powerful Business Writing》，供大家參考。

其中B代表開頭(Beginning)，M代表中間(Middle)，E代表結(jié)尾(End)。

1. Information or acceptance 提供信息、表示接受

B:引入話題

M:討論或解釋

E: 表達你希望對方采取的行動

2. Sales or persuasion 銷售、說服對方

B:通過提出一個理念或提供一項產(chǎn)品服務(wù)來吸引對方注意

M:使用一系列事實，曉之以理、動之以情

E: 呼吁對方

3. Request 請求

B:說明你的需求

M:描述你需求的原因

E:請求幫助并表示感謝

4. Complain 抱怨

B:說明問題出處

M:提供充足的細節(jié)，以便對方幫助

E:表達你希望對方采取的行動

5. Rejection 拒絕

B:對對方表示同情，拉近關(guān)系

M:將拒絕委婉提出，并且放在中間。說明拒絕的原因時也要給對方留情面

E:強調(diào)對于該局面的積極面

6. Collection 征收

B:有禮貌地表達，提供對方未付款的信息

M:有禮貌地要求對方及時付款

E:表達如果付款不能及時到賬時你將采取的行動，并隨信附送回信信封

7. Goodwill 示好

B:表達感謝、贊美、祝賀、同情，或者邀請

M:提供非正式的較私人的信息

E:以熱情的方式結(jié)尾

一些常用的連接詞~

大邏輯清楚了，接下來是信函中的小邏輯。

連接詞是信函中不可或缺的成分，將信函連接成完整的一體。

目的連接詞

To add an idea Also, and, besides, furthermore, moreover, next, too, as well as,

in addition, again

To summarize, In brief, on the whole, in short, in sum, to sum up

To enumerate

First, second, third, last

To clarify Actually, in other words, clearly

To illustrate For instance, for example (e.g.), this is (i.e.)

To compare Also, similarly, likewise, as well as

To contrast Although, even though, but, however, on the contrary, on the

other hand, yet, in contrast

To emphasize Certainly, most of all, in fact, of course, in any event

To make conditional If, unless, until, when, even though

To show cause and effect As a result, so, therefore, consequently, accordingly

To show results As a result, therefore, so, hence

To reverse a thought But, yet, on the contrary, regardless, nevertheless

To indicate time or sequence Formerly, previously, meanwhile, before, after, until now, at the

same time, later, during

當(dāng)然不僅局限于單詞，很多句子和短語也可以作為連接過渡使用。

如：

• “That brings us to the next step, which is …”

• “Now that we’ve settled that problem, let’s look at …”

• “Unfortunately, in this case, we won’t be able to …”

• “In addition to budget constraints, there’s another matter we have to discuss.”