IMRG, the industry body for Internet retailers, is predicting that 4.8 million shoppers would hit their computers on December 25 and spend a record 153 million pounds.
網(wǎng)絡零售產(chǎn)業(yè)機構——英國互動媒體零售集團(IMRG)預測,12月25日將有480萬英國人網(wǎng)上購物,消費金額將創(chuàng)紀錄的高達1.53億英鎊。
Online sales surged an average 22.5 percent year-on-year in October and December and although deliveries have been disrupted by recent adverse weather conditions IMRG is confident shoppers will not have been put off.
今年10月份和12月份,英國網(wǎng)購銷量同比平均上漲了22.5%。盡管近一段時間天氣情況惡劣,影響了貨品遞送,但IMRG堅信消費者并未失去熱情。
"Christmas Day has become a busy online shopping day in recent years as people with an eye for value look to take advantage of the 24/7 nature of online retail," said IMRG's managing director David Smith.
IMRG總經(jīng)理大衛(wèi)•史密斯說:“近年來,圣誕節(jié)已經(jīng)成為忙碌的網(wǎng)購日,看中商品價值的消費者力圖充分利用網(wǎng)絡零售一周七天,一天24小時都能購買的特性。”
"With many people not being able to get out to the high street sales due to the wide-ranging impact of the snow, online could see a real boost over the next few weeks."
“由于受到大范圍降雪影響,很多人無法出門逛街,因此在接下來的幾周內,網(wǎng)購量將有明顯增加。”
IMRG forecast that sales of expensive items, like furniture and electrical goods, could get a boost ahead of an increase in VAT sales tax in early January.
IMRG預測稱,在明年一月初增值稅上調之前,家具、電器等高價商品的銷量會有所上漲。
Separately Tesco, Britain's biggest retailer, has announced a sale of home and kitchen products on its website ahead of similar offers in stores from December 26.
另外,英國最大的零售商特易購宣布,公司網(wǎng)店將先于實體店推出家居用品和廚具的促銷活動,而實體店的類似促銷將在節(jié)后的12月26日開始。
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